To truly thrive, small businesses need the magic touch of data-driven insights. Enter Google Analytics – a free, user-friendly tool that unveils the secrets of your website's performance.

The goal of SEO is to get the right eyes on the right piece of content each time.

They are the little pound or hash (#) symbol used before a keyword or phrase on social media to help categorise and organise content. They are used without any spaces or special characters. How are they used in social media?

Through keyword research, you can find the optimal keywords that are in demand but still niche, guessing what consumers want and providing it to them before they even realise it.

Here are five things about Shaneli Chandiramani, the founder of 9 Dragons Digital. She is a copywriter, email marketer, SEO-specialist and social media maven based in Singapore.

Search Engine Optimization (SEO) is an important part of your online presence: it’s how your business and website ranks high on search engines. The ideal is to get on the first page of Google! One of the big things you can invest your time in is setting up your Google My Business profile, which will help your local SEO ranking.

Don’t forget to do a little digital housekeeping at the start of the new year! Have a read on things to update, or remove, on your website or social media channels for a mini facelift.

To get recognised online, all businesses need a social media presence. Here’s how to use it successfully.

A website is the most important real estate online you could invest in for your business. Here are some things to include on your website.

Start with your long-form content: Write two or three blog posts a month. Source all your images - the hero ones, images to pepper your blog posts, all of it.