I have found social media absolutely exhausting over the past year, yet I’ve wasted hours, if not days, mindlessly scrolling through social media. For 2025, I want to be mindful of what I offer my clients, and do the work that really truly brings me joy.

Don’t forget to do a little digital housekeeping at the start of the new year! Have a read on things to update, or remove, on your website or social media channels for a mini facelift.

Ranking high on SERPs is crucial for small businesses in Singapore. A powerful tool in your SEO arsenal is utilising backlinks. But what are they and how do they help?

When it comes to American English and British English, the differences are subtle yet significant. While both are perfectly understandable, does it impact your website’s SEO which one you choose?

Debunking SEO myths: here’s a list of 6 myths and why you should be able to separate fact from fiction in order to rank higher in Google.

Launching a new business in Singapore is exciting, but it’s also a whirlwind of decisions and tasks. Marketing often lands at the bottom of the to-do list, but here’s the secret: nailing your marketing from the start sets the stage for long-term success. Unfortunately, many new businesses stumble into common pitfalls that hinder their growth.

By prioritising content freshness, staying abreast of trends and technology, optimising for SEO and user experience, monitoring performance metrics, and adapting to industry changes, small businesses in Singapore can effectively leverage their websites as powerful marketing assets in today's competitive digital marketplace.

For an e-commerce business to stand out and thrive in the digital arena, your website needs to prioritise user experience, streamline operations and optimise platforms for maximum visibility.

Good images are your sidekick - they make your business look slick, keep users hooked, and even score you some brownie points with search engines. In a world where everyone’s scrolling, make sure your visuals are worth the stop.

While unintentional duplicate emails may have both positive and negative aspects, careful management and optimisation are key. By providing a seamless and engaging user experience, you can build lasting relationships with your audience and maximise the impact of your email marketing efforts.