Importance of Google My Business

Search Engine Optimization (SEO) is an important part of your online presence: it’s how your business and website ranks high on search engines. The ideal is to get on the first page of Google! One of the big things you can invest your time in is setting up your Google My Business profile, which will help your local SEO ranking. 

What is Google My Business?

It’s a free listing on Google, allowing you to post details, photos, location and services of your business. It’s important to use this to increase your business’s visibility online… and after all, it’s free!

Update your online information

Google My Business allows you to control and update your business’s information online - from opening and closing hours, to contact information and address details. Super useful for your audience who may be searching for this information and want it quickly and succinctly.

Additionally, Google Business profiles rank high for local SEO, and if you maintain it and keep it up to date, it will always offer the most accurate results compared to third-party websites.

Build trust through reviews

Reviews and testimonials are an important and meaningful way to build trust with your customers and audience. While it may be a bit worrisome to allow reviews displayed on such a public forum (and you can’t remove reviews from Google), trust that Google finds both positive and negative reviews to display. Why does Google do this? Because it’s trustworthy to show a mixed set of reviews rather than only positive ones - as the saying goes, sometimes things are too good to be true!

If you’re unsure how to set this up, get in touch with us and we’ll lend you a helping hand.