Through keyword research, you can find the optimal keywords that are in demand but still niche, guessing what consumers want and providing it to them before they even realise it.

Search Engine Optimization (SEO) is an important part of your online presence: it’s how your business and website ranks high on search engines. The ideal is to get on the first page of Google! One of the big things you can invest your time in is setting up your Google My Business profile, which will help your local SEO ranking.

Don’t forget to do a little digital housekeeping at the start of the new year! Have a read on things to update, or remove, on your website or social media channels for a mini facelift.