Let’s talk some more about SEO. The word search engine optimisation can feel like a mysterious land filled with cryptic rituals and mythical creatures. Keyword llamas? Backlink krakens? While they might make for some interesting bedtime stories, they’re not exactly how SEO works. 

So, ditch the SEO stress, and join me on a quest to debunk some of the most common myths floating around:

Myth #1: Keyword Stuffing is the Key to Success

Imagine your website content reading like a random note, keywords crammed in every nook and cranny. Yeah, not exactly user-friendly, right? Google’s not a fan either. It prioritises natural language and a positive user experience, so ditch the keyword stuffing and focus on creating content that people actually want to read.

Myth #2: SEO is a One-Time Deal

Think of SEO as a journey, not a destination. You wouldn’t expect to learn a new language overnight, and the same goes for SEO. Search trends and user behaviour evolve, so stay on top of it. Regularly optimise your website, create fresh content and keep an eye on what’s working and what’s not.

Myth #3: Backlinks are the Holy Grail

Sure, backlinks are important, but not all backlinks are created equal. Spammy links from random websites won’t do you any favours. Instead, focus on building high-quality backlinks from relevant websites. Focus on creating valuable content that people naturally want to link to, and the backlinks will follow.

Myth #4: Social Media Doesn’t Count

Social media and SEO are like peanut butter and jelly – they just go together! Sharing your content on social media, engaging with your audience, and building relationships all send positive signals to search engines. So get social and boost your online visibility!

Myth #5: The Longer, The Better

Word count isn’t everything. It’s all about quality and value. Focus on creating content that truly answers your audience’s questions, is engaging and provides solutions. Think depth and user experience, not just length. 

Myth #6: Local SEO Doesn’t Matter (if you’re a local business)

Wrong! If you have a local business, optimising your online presence for your area is crucial. Claim your Google My Business listing, optimise your website for local keywords, and engage with your local community online.

SEO doesn’t have to be scary, but by understanding the truth behind these common myths and focusing on creating valuable content and a positive user experience, you an set your website on the path to SEO success.